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20 Years
experience
Your Trusted Mortgage & Protection Broker in Stoke-on-Trent
Fresh Finance Group has been delivering tailored financial solutions since 2006. Our team of experienced mortgage and protection advisors prioritise customer needs, offering access to a comprehensive range of products without being tied to limited lender panels. With over 17 years of combined expertise, we provide a no-obligation service that focuses on understanding individual client goals. Our two-call approach ensures clients receive informed, personalised recommendations while maintaining transparency about all available options. Recognised for award-winning service quality, we operate under the regulatory oversight of the Financial Conduct Authority. Customer feedback is integral to our operations, with independent surveys conducted via mymaze.com to maintain service excellence.

Our nationwide advisory service accommodates both in-person meetings at our Stoke-on-Trent office and remote consultations across the UK. We specialise in mortgage solutions for first-time buyers, home movers, and buy-to-let investors, complemented by bespoke protection insurance products. Our commitment to ethical practices is demonstrated through honest advice, clear communication, and a focus on long-term client relationships. The business maintains professional indemnity insurance and adheres to strict compliance protocols for financial transactions.
Services
Mortgage Brokerage First Time Buyer Mortgages Buy to Let Mortgages Life Insurance Critical Illness Cover Income Protection Mortgage Protection Remortgaging Financial Planning Protection Insurance
Details
  • Year established: 2006
Highlights and features
  • Over 17 years of specialist mortgage and protection experience
  • Regulated by the Financial Conduct Authority for consumer protection
  • No-obligation initial consultation with qualified advisors
  • Award-winning service quality with independent customer feedback
  • Whole-of-market access to thousands of financial products
Associations and certifications
  • Financial Conduct Authority
What people say
Excellent service Helpful and professional Stress free service Quick response times Expert guidance
Services
Mortgage Brokerage
Our mortgage brokerage service provides access to thousands of products from multiple lenders. We specialise in first-time buyer mortgages, remortgaging, and buy-to-let investments. Our advisors help clients secure competitive rates while explaining all options clearly and transparently.
Life Insurance
We offer comprehensive life insurance solutions that provide financial protection for your family. Our advisors help select appropriate coverage amounts and policy terms to match individual circumstances and long-term financial commitments.
Critical Illness Cover
This protection insurance covers financial needs during serious health issues. We help clients understand policy inclusions and exclusions for conditions like cancer, heart attacks, and strokes while ensuring appropriate coverage levels.
Income Protection
Our income protection policies provide financial security during work incapacity. We advise on policy terms, benefit periods, and deferred period options that align with clients' employment situations and financial obligations.
Remortgaging
We assist homeowners in securing better mortgage terms through remortgaging. Our service includes market analysis, application processing, and negotiation with lenders to achieve optimal refinancing outcomes for improved financial positions.
People
James
Lead Mortgage Adviser
Experienced mortgage specialist with over 15 years in financial services. Recognised for exceptional client care and expertise in complex mortgage arrangements.
Eve
Protection Adviser
Certified protection insurance expert specialising in life and critical illness cover. Known for clear explanations and tailored insurance solutions.
Stu
Team Leader
Senior financial advisor with extensive experience in mortgage and protection product development. Oversees quality control and client satisfaction initiatives.
Allanya
Client Services Manager
Specialises in policy transfers and client relationship management. Provides expert guidance through insurance and mortgage application processes.
Nicola
Financial Consultant
Experienced advisor focusing on mortgage renewals and protection insurance. Recognised for exceptional customer service and technical expertise.
Questions
What mortgage options are available for first-time buyers?
We offer competitive first-time buyer mortgages with various deposit requirements and government schemes. Our advisors explain all options during no-obligation consultations.
How does your mortgage advice process work?
We use a two-call approach: initial consultation to understand needs, followed by tailored recommendations. No pressure decisions, with full explanation of all options.
What protection insurance products do you offer?
We provide life insurance, critical illness cover, and income protection policies. Our experts help select appropriate coverage based on individual circumstances.
Are you regulated by financial authorities?
Yes, we operate as an appointed representative of PRIMIS Mortgage Network, regulated by the Financial Conduct Authority under reference number 451629.
What fees are involved in your services?
Mortgage advice fees up to £495 (payable on completion). Full fee disclosure occurs during initial consultation with no hidden charges.
How can I check your service quality?
We publish independent customer feedback via mymaze.com surveys. Our Trustpilot profile also contains client testimonials about our services.